News Item: : The Mass, Interconnectivity, Innovation & Collaboration
(Category: Technology)
Posted by david s valade
Tuesday 29 April 2008 - 05:10:01
The Web is a dynamic and complex system. Combining people, technology and content in innovative and collaborative ways. While traditional publishers seek to monetize the Web in its 2.0 iteration, another mass of contributors are just trying to find a way to get their content out there.
The new mass of contributors are not constrained by the concerns of a traditional publisher. The key for the new mass contributor is interconnectivity. Social platforms such as Facebook, Digg, Del.icio.us, YouTube are giving the new mass not only the tools necessary to build connectivity and increase the size of their distribution networks but a collaborative platform to sufficiently develop new ideas into products which can be monetized.
Traditional publishers can develop the ability to leverage the tools of the social Web to develop monetized products. A good example of this is Chris Anderson's The Long Tail the original idea put forward in a blog and then developed over time into a print article in Wired Magazine and then ultimately a book. Of course the blog is still functioning with new contributions on a regular basis.
Another example is a new book by Charles Leadbeater, entitled 'We Think'. Leadbeater looks into mass innovation enabled through social web technologies all the while leveraging them to develop ideas for the book.
This book first caught my attention through a video on YouTube. The video was released in conjunction with the printed book. According to Leadbeater it's to help outline the intricate ideas presented in the book. But I suspect it also serves to advertise the book and continue to develop a social experience. For example, here I'm sharing it with you.
The video was uploaded on February 26th, 2008 and has over 60,000 views, 313 ratings and 285 comments 8 of which are other videos. It will be interesting to see how these translate into sales of the physical book.
This news item is from mpowr.us
( http://www.mpowr.us/news.php?extend.21 )
(Category: Technology)
Posted by david s valade
Tuesday 29 April 2008 - 05:10:01
The Web is a dynamic and complex system. Combining people, technology and content in innovative and collaborative ways. While traditional publishers seek to monetize the Web in its 2.0 iteration, another mass of contributors are just trying to find a way to get their content out there.
The new mass of contributors are not constrained by the concerns of a traditional publisher. The key for the new mass contributor is interconnectivity. Social platforms such as Facebook, Digg, Del.icio.us, YouTube are giving the new mass not only the tools necessary to build connectivity and increase the size of their distribution networks but a collaborative platform to sufficiently develop new ideas into products which can be monetized.
Traditional publishers can develop the ability to leverage the tools of the social Web to develop monetized products. A good example of this is Chris Anderson's The Long Tail the original idea put forward in a blog and then developed over time into a print article in Wired Magazine and then ultimately a book. Of course the blog is still functioning with new contributions on a regular basis.
Another example is a new book by Charles Leadbeater, entitled 'We Think'. Leadbeater looks into mass innovation enabled through social web technologies all the while leveraging them to develop ideas for the book.
This book first caught my attention through a video on YouTube. The video was released in conjunction with the printed book. According to Leadbeater it's to help outline the intricate ideas presented in the book. But I suspect it also serves to advertise the book and continue to develop a social experience. For example, here I'm sharing it with you.
The video was uploaded on February 26th, 2008 and has over 60,000 views, 313 ratings and 285 comments 8 of which are other videos. It will be interesting to see how these translate into sales of the physical book.
This news item is from mpowr.us
( http://www.mpowr.us/news.php?extend.21 )